I came across a short article on gamepolitics.com today and it spoke about Evony’s use of comment spam to advertise their game.
Now the first question one might ask is: what the heck is Evony? You’ve probably seen a million and one adds for the thing but maybe haven’t clicked on one to find out.
Well Evony is a web browser based MMORTS game similar to the 1997 Age of Empires game in both graphical quality and game play. Players start off with a small town and must upgrade their productivity, army, and technology buildings in order to progress. Players can also conquer other areas which give bonuses to resource production.
Now back to the gamepolitics.com article. Apparently there has been a recent string of comment spam events where users will post spam advertising the game. I was intrigued as to why a legitimate business would resort to a method usually employed by less than legitimate sites/services. I decided to dig further into this and I found out that the makers of Evony have created “iEvony” a sort of test server that most MMOs have where players can get a sneak peak at new content and features. The only difference between iEvony and most MMO test servers is that iEvony is invite only: you need a code from the developers to get access to iEvony.
I then decided to see if the makers of Evony have had anything to say about this. Low and behold there is a posting from yesterday morning about this very issue:
“07-12-2009, 08:41 AM
Dear Players,
We have been excited at the success of iEvony, but we have also come across an unintended side effect of the iEvony system. Some players have abusively and unethically engaged in spamming practices on a variety of websites with the intent of boosting their credits. This practice affects site traffic and makes headaches and extra work for moderators on a variety of websites. It reflects poorly not only on these users, but also on Evony as a whole.
For this reason, we will absolutely not tolerate such spamming practices. Players who engage in spam practices (posting multiple threads from multiple accounts on the same site, attempting to get forum users to follow a link) will be aggressively pursued and sanctioned. Penalties may include: being stripped of ALL earned Credits and any Coins or items they were exchanged for; having your iEvony account permanently disabled; being temporarily or permanently banned from Evony.”
I’m a little unsure about how posting links would benefit players, but the posting suggests that somehow if you link to a certain site your in-game character will benefit. The gamepolitics.com article was apparently under the impression that it was Evony staff doing the spamming. But according to the Evony team it is in fact players of the game who are doing the spamming.
This would make sense to me – with a credit system in place that is based on internet traffic. What is unclear though is why the developers would institute that sort system in the first place. It seems as if the spam issue is an obvious consequence of that sort of system.
I myself haven’t tried to play Evony (I have gotten addicted to browser based games before and it began to interfere with my work ethic so I stay away from them) but I hope this sort of thing doesn’t impact Evony which appears to be a good game.
Update: Please see the first comment for more information, but there appears to be much more going on than meets the eye.